Concept and logo
Around The World
In 8 Ways
2016 is the 20th anniversary of Different Strokes, the UK charity for younger stroke survivors. This will be celebrated by a national event, attempting to circumnavigate the Earth, in small stages. People will participate by running, walking, wheeling, cycling, swimming, horse riding, freefalling and sailing.
The logo and concept is based around the idea of different ways of moving. The symbol in the logo itself can be interpreted differently from person to person. Some might see a man in a wheelchair while others see a horseshoe or water. It’s meant to be a warm and playful logo, whilst staying modern and fresh.